Thesis*, the bitcoin-focused venture studio behind products like Mezo, tBTC, and Fold ($FLD) has acquired Lolli, a leading bitcoin rewards platform. The move positions Thesis* as a leader in bitcoin rewards technology and marks a significant step toward their mission of building a lifestyle economy powered by bitcoin and turning bitcoin from a buy-and-hold asset into the foundation of a modern, decentralized economy.
Lolli’s user-friendly shopping and gaming platform will be integrated into the broader Thesis* ecosystem, including Mezo, a financial platform built on bitcoin that enables users to save, earn, and spend without ever selling their bitcoin holdings. The integration will create a seamless loop where users can earn bitcoin with Lolli and use their bitcoin with Mezo, accelerating the companies’ shared missions to make bitcoin a daily part of people’s financial lives, not just a speculative or static asset. The move will also accelerate Lolli’s plans for international expansion, opening access to global markets beyond its 600,000+ users in the U.S.
“For years, spending bitcoin meant giving up your best asset. We're changing that,” said Matt Luongo, CEO of Thesis*. “Lolli’s success has proven that people want easy, fun ways to use bitcoin in their everyday lives. We’re excited to help bring Lolli’s loyal users into a sovereign bitcoin economy, and build a future where you can live on bitcoin.”
“Lolli was founded to make bitcoin accessible to everyone through rewards,” said Alex Adelman, CEO and Founder of Lolli. “Joining forces with Thesis* and its suite of bitcoin-native products marks the next evolution of Lolli, empowering our users to not just earn and hold bitcoin, but to turn their earnings into capital they use with real-world financial applications. Together, we’re building a world where earning and using bitcoin becomes a part of everyday life.”
Launched in 2018, Lolli has helped over 600,000 U.S. users accumulate bitcoin by shopping at 50,000+ top retailers and playing over 1,000 mobile games on the Lolli app and browser extension. The platform has rewarded users with over $20 million in bitcoin to date, with some early users earning more than 2 BTC.
The company will spin out it’s AI powered enterprise rewards platform, called Mirado, that has been in stealth for the last few years. The business is currently providing merchant funded rewards for over 85 million cardholders and will now operate independently of Lolli, delivering white-labeled rewards infrastructure across fintechs, banks, reward platforms, and crypto exchanges.
Consumer and institutional demand for bitcoin has continued to grow in 2025 with bitcoin reaching a new all-time high price of $112,509.65 on May 22, 2025. With bitcoin now widely viewed as a long-term store of value and alternative financial rail, Thesis* and Lolli aim to meet this moment with products that bring bitcoin into the global mainstream.
About Lolli Inc:
Lolli was founded in 2018 as the first bitcoin rewards application allowing users to earn bitcoin and cashback when they shop in-store and online at 50,000+ top stores and play 1,000+ mobile games. Lolli was created with the goal of making it easy to earn, own, and share bitcoin with as many people as possible.
About Thesis*:
Thesis* is a venture studio dedicated to building on Bitcoin. Since 2014, Thesis* has been committed to empowering individuals and communities through the creation of market-leading products, including Fold, Mezo, tBTC, and more. Thesis* is driven by innovation and a belief in a sovereign digital future