Lolli Raises $5M Pre-Series A With Alexis Ohanian’s Seven Seven Six Ventures and Night Media

Press Release

Lolli Raises $5M Pre-Series A With Alexis Ohanian’s Seven Seven Six Ventures and Night Media

New York, NY — March 24, 2021 — Lolli, the leading bitcoin rewards company that gives users free bitcoin when they shop at top retailers, announced today that it has raised $5 million from Seven Seven Six, the venture capital fund headed by Alexis Ohanian, Night Media, the management company that represents YouTuber MrBeast, and a star-studded roster of investors, including Serena WilliamsSerena Ventures, Casey Neistat, Phil Defranco, Cody Ko, Noel Miller, Ian Borthwick, and Gabriel Leydon.

Lolli’s Pre-Series A round follows a $3 million Seed Round led by PathFinder, Founders Fund’s early-stage investment vehicle, and included notable investors such as Ashton Kutcher and Guy Oseary’s Sound Ventures, beauty mogul Michelle Phan, Digital Currency Group, and Bain Capital.

Founded in 2018 by Matt Senter and Alex Adelman, Lolli makes bitcoin more accessible to all by providing a way for anyone to earn free bitcoin rewards on everyday purchases. The company currently offers up to 30% and an average of 7% bitcoin-back rewards at more than 1,000 top retailers and Fortune 500 companies like Kroger, Best Buy, Nike, and Ulta. Lolli users have earned more than $3 million in bitcoin rewards to date.

“We’re thrilled to be working with Seven Seven Six, Serena Ventures, and a fantastic team of investors in creating the easiest way for people to earn bitcoin when they shop. This is an exciting time and opportunity to accelerate adoption and increase accessibility to bitcoin”

-Alex Adelman, CEO and Co-founder of Lolli.

“Lolli is leading the way for bitcoin adoption. They have a unique chance to engage with an entirely new Bitcoin user base. As someone who has closely followed and participated in the industry, I see this as a crucial turning point to drive value and create opportunity for the mainstream.”

-Alexis Ohanian, founder of Seven Seven Six,

“I’m excited to announce my investment in Lolli, a company on a mission to make bitcoin more accessible. Earning and owning bitcoin is a step towards financial inclusivity for all people,”

-Serena Williams, on behalf of the investment from Serena Ventures.

“We’re thrilled to help fuel mainstream adoption of bitcoin by investing in Lolli. Lolli is revolutionizing the way people get into bitcoin by bridging the gap between everyday shoppers and investors. We’re excited to further this powerful movement with Lolli and believe creators can be an incredible conduit to consumers.”

-Reed Duchscher, CEO of Night Media

Ohanian was also an early investor (in 2012) in major U.S. bitcoin and crypto exchange, Coinbase. Bitcoin is the first and largest cryptocurrency, which recently surpassed a price of $50,000 and proved the best performing asset of 2020, according to Nasdaq.

The funding will go towards continued developments of Lolli’s mobile app, facilitating a seamless shopping experience for a growing user base, and international expansion.


Alex Adelman and Matt Senter are available for interview.

About Lolli Inc:

Lolli is the first bitcoin rewards application that allows people to earn and own bitcoin when they shop online. Lolli has partnered with 1,000+ top brands and merchants including Priceline, Sephora, and Macy’s. Lolli was created with the goal of making it easy to earn, own, and share bitcoin with as many people as possible. The company believes in bitcoin as a global alternative currency and universal store of value and wants to share it with the world. Lolli is available on Chrome, Firefox, and Edge. To learn more, please visit

About Seven Seven Six:

Seven Seven Six is a stage and thesis agnostic VC firm focused on people, culture, and community, founded by entrepreneur and investor Alexis Ohanian. Seven Seven Six is uniquely positioned to pioneer change across venture and tech by equipping an inclusive generation of founders and investors with the capital, resources, and support they need to find success.

Media Contact: Aubrey Strobel

Aubrey Strobel

Aubrey Strobel

Aubrey is Head of Communications at Lolli, the leading bitcoin rewards company.

New York, NY