Boxed Partners with Lolli for Bitcoin-Back Bulk Shopping

Press Release

Boxed Partners with Lolli for Bitcoin-Back Bulk Shopping

The e-commerce Costco challenger will offer bitcoin back on bulk products with Lolli.

New York, NY — May 6, 2021 — Lolli, the leading bitcoin rewards company, has today announced a partnership with Boxed, the New York-based online retailer that sells and delivers bulk-sized groceries, to give users up to 5% bitcoin back on grocery and essentials. Boxed makes ordering bulk products easy and cost-effective, eliminating extra fees like membership dues, tipping, and service fees. The company has been called the "Costco for millennials" because it is an online-​exclusive store with mobile ordering and fast delivery.

This partnership with Lolli will give shoppers free bitcoin on their everyday purchases on items such as paper towels, snacks, and cleaning supplies.

Alex Adelman, CEO and Co-founder of Lolli said:

We’re excited about this partnership, which will allow shoppers to invest in bitcoin for free when they stock up on everyday essentials at Boxed. For consumers with an interest in both earning bitcoin and affordable, convenient online shopping, Lolli and Boxed are the perfect way to circumvent shopping with Amazon, while getting a significant amount of free money back in bitcoin, the best-performing asset class of the last ten years.”

Alison Weick, Chief Marketing Officer of Boxed, said:

Boxed is very excited to align with a great partner in Lolli. This will enhance our customer’s shopping experience as they redeem cash or bitcoin when shopping for their bulk groceries and household essentials.”

Boxed has surged in popularity during the pandemic as a low-cost alternative to Costco and Instacart. The COVID-19 pandemic has transformed the way that consumers shop for grocery and everyday items, with ecommerce coming to the fore as shoppers aim to minimize time spent at physical grocery stores, and to accommodate increased grocery needs due to more time spent eating at home.

Founded in 2018 by Matt Senter and Alex Adelman, Lolli makes bitcoin more accessible to all by providing a way for anyone to earn free bitcoin rewards on everyday purchases. The company currently offers up to 30% and an average of 7% bitcoin-back rewards at more than 1,000 top retailers and Fortune 500 companies like Kroger, Microsoft,, and Ulta. Lolli users have earned more than $3 million in bitcoin rewards to date.

Interest in bitcoin has surged since 2020, and Lolli has provided an onramp for north of 250,000 shoppers to become bitcoin investors simply by shopping online. Bitcoin is the first and largest cryptocurrency, which recently surpassed a price of $60,000 and proved the best performing asset of 2020, according to Nasdaq.

Lolli recently announced a $5.3M Pre-Series A round led by Seven Seven Six, the venture capital fund headed by Alexis Ohanian, and a star-studded cast of investors including Night Media, Serena Williams’ Serena Ventures and a roster of prominent YouTube creators.


Alex Adelman and Matt Senter are available for interview.

About Lolli Inc:

Lolli is the first bitcoin rewards application that allows people to earn and own bitcoin when they shop online. Lolli has partnered with 1,000+ top brands and merchants including Priceline, Sephora, and Macy’s. Lolli was created with the goal of making it easy to earn, own, and share bitcoin with as many people as possible. The company believes in bitcoin as a global alternative currency and universal store of value and wants to share it with the world. Lolli is available on Chrome, Firefox, and Edge. To learn more, please visit

Media Contact: Aubrey Strobel

Aubrey Strobel

Aubrey Strobel

Aubrey is Head of Communications at Lolli, the leading bitcoin rewards company.

New York, NY